Research Article
Open Access
The Impact Of Marketing On The Sustainable Development Of Sports/Active Tourism In Albania: A Review
Abstract:
This study aimed to explore recent strategies for fostering sustainable development in active tourism, a contemporary travel approach blending adventure, ecotourism, and cultural immersion. Active tourism emphasizes minimal environmental impact, societal harmony, and a balance between recreation and education. It shares commonalities...
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Keywords:
sustainable development, active tourism, hybrid tourism, biodiversity management